Abstract
Thoughts about the professionals in the Mexican publishing field and some of their problems, such as the publisher’s multiple functions, the new players in the process, the precarious work conditions, the current crisis and its possible projections into the future. The diversity in the forms of production and the consumption of texts are going through significant changes, due to the new digital formats, the fluidity and fragmentation of contents and the new ways in which the perception of reality is built in social networks. Nevertheless, the imaginary of the publishing professionals cherishes so many idealizations that this prevents them from becoming aware of their own contradictions and they are having a difficult time in consciously addressing new opportunities; therefore, many publishers rather see these changes as threats that must be resisted.
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