Abstract
In May 1929 a cultural magazine, Bandera de Provincias, began circulating in the Mexican city of Guadalajara; the original idea for this publication was conceived in the home of the young writer Agustín Yáñez (1904–1980), where the five founding members of the periodical used to meet. Its subtitle, Quincenal de Cultura, indicated both its regularity and its wide range of interests in an array of artistic expressions: literature, graphic arts, music, film, popular culture, etc. With neither governmental nor private sponsorship, the magazine managed to publish —over the course of one year, in tabloid format— 24 issues and 2 supplements. As the title suggests, this periodical was a praiseworthy attempt to promote culture from different spheres of the Mexican provinces, rather than waiting to receive cultural content from the centralism of Mexico City. Looking back, a hundred years later, the “banner” they raised can be viewed as a palpable display of Mexican cultural diversity.
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